Objects
Muthaffar, Aisha, Vilches-Montero, Sonia. Elsevier; 2023. Empowering retailers: A bounded rationality perspective to enhancing omnichannel journey satisfaction.
Muthaffar, Aisha, Vilches-Montero, Sonia. EMAC Regional Conference; 2023. Maximising omnichannel shopping intention: the impact of experiencing flow and satisfaction.
Muthaffar, Aisha, Vilches-Montero, Sonia. Association of Collegiate Marketing Educators (ACME); 2023. Exploring shoppers’ decision-making styles and acceptance of an omnichannel environment.
Muthaffar, Aisha, Vilches-Montero, Sonia, Bravo-Olavarria, Renzo. Elsevier; 2024. From digital touchpoints to digital journeys: How shopping mindsets influence appraisal of omnichannel journeys.
Muthaffar, Aisha. Decision-making styles in the age of omnichannel retailing. 2024.